I'm Lovin' It. "It" being, The Shits.
The "I'm Lovin' It" McDonald's campaign is 2-3 years old. I know. The I'm Lovin' It website is even dead. (they've still got the I'm Lovin' It Late site running, though.) This campaign smelled so bad right out of the ad agency's ass, I didn't bother to address it (also, I wasn't blogging then.) It was an effort aimed at 15-24 year-olds, but landed somewhere around the 45-55 year-olds—leading directly to one of the few sales drops in company history. Ronald could've flown around the country holding a McGun to teenagers' heads and they would have never repeated this lame phrase. It actually approached Burger King's Herb The Nerd in fast food marketing ineptitude. But, goddamn it, we've still got hundreds of thousands of campaign cups left and, by golly, we're going to distribute 'em!
1. Ronald is Dead.
2. America will most definitely not "Feel Like Chicken Tonight"
3. LIVE GREASY