Wednesday, January 24, 2007

Travelers' Concept of Computer Geek Virtually Predates Computers.


(click image)
Headline reads: To catch a geek, you have to think like a geek.
The heady, up-to-the-second tech insight displayed here by this nimble ka-billion dollar insurer is quite refreshing compared to the usual big business cluelessness, yes? They've got to be 90-100 steps ahead of today's skilled hackers.
The call-to-action copy: Give your independent agent a call, and spend your time taking your business to the next level. Instead of worrying about a crook in ill-fitting pants.
"Hello Travelers? Hi, here's all my company's passwords and my Amex number; bill me whatever the fuck you want..."
(found at JoelOnSoftware by contributing editor archeress.
previously in corporate stupidity:
1. The Good Hands, Bad Taste People.
2. M&Ms, "for business"
3. Murdering cereal with Marketing.
4. fMRI Imaging vs. Cookie Puss.

7 Comments:

Anonymous Anonymous said...

What?

3:45 PM  
Anonymous jimmy said...

I think you're a copywriter. But I'd never know it because this post is so damn confusing and poorly written that the only way I'll ever understand it is if I do three eight balls, pound a bottle of Jack, and smoke a qp of weed in a half hour, which you probably--hopefully--did while writing this. Hack.

8:04 PM  
Blogger copyranter said...

Way to mix tenses, Jimmy Joyce. Work at BBDO do you?

come back often you pussy anon douchebag.

8:25 PM  
Anonymous jimmy said...

good one.

fallon did this ad, anyway. an agency they'd never allow your hackness to enter.

10:50 AM  
Blogger copyranter said...

Nice sentence (reread it). What are you, in third grade?

Fallon sucks sweaty balls these days.

11:07 AM  
Anonymous jimmy said...

enjoy your lunch in the fcb cafeteria today.

11:10 AM  
Blogger copyranter said...

OK, that was pretty funny. I approve.

11:14 AM  

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