Well at least they didn't call them "No. 5"
R.J. Reynolds, you evil, evil bitches. Should I now pronounce it 'Ca-MEL?' Why not just gather a few mil hidden in your couches and get Nicole Kidman to endorse these luscious suckers? Even though Chanel doesn't have a No. 9 (they do sell a No. 19), company chairman Alain Wertheimer can't be too happy with the R.J.'s product naming. And Coco Chanel's little black dress must be a mess from all the squirming she's doing 6 feet under.
(note: not a brand new product, but it's the first ad I've seen for it. scanned from January's Elle. update: apparently, it is a new product in the U.S.)
previously in tobacco:
1. There's pee in your butt.
2. Tastes Good Like A Cigarette Should, Redux.
3. Taglines are DUMB: tobacco edition.
4. Retro cigarette ads.