Equine's Posterior® Award, late March 2007.
This morning, I finally read the March Creativity, the monthly AdAge supplement for self-fellating copywriters and art directors. In the "Work" section, Andrew Keller, ECD (that's Executive Creative Director for you laypeoples) at Miami's CP+B, spouts some high-level horseshit while discussing the agency's newish print work for VW. When asked about how the ads (above right) lovingly borrow from the classic DDB ads of yore, he responds:
"It's not the point. Ultimately, VW must be a transcendent brand (what?). It must take stock and make sense of its historical position while creating a modern statement (what-what?)."
For speaking like a parody of a marketing MBA doofus, Andrew receives a tasty chocolate Horse's Ass.
(VW "Lemon" link found at ciadvertising.org)
previous winners of a chocolate horse's ass:
1. Bob Garfield.
2. TBWA/Chiat Day creative dept.
3. New York Times' David Carr.
4. Michael Goldberg, CMO, Zimmerman Group.
5. David Roman, VP, hp.