Thursday, June 28, 2007

How Bad Do You Want To Be A Hack?

(click image for closer look. sorry, a bit blurry.)
The School of Visual Arts (one of my alma maters) here in NYC has been running a, well, pedestrian poster campaign on city subways, tagged: How Bad Do You Want To Be Good?
A good tagline. A good tagline that begs for some brilliant executions. But what do we get? A fucking spider web to promote their web design curriculum—a first-thought visual that any decent teacher at the school would immediately torch.
Way to inspire, School of VISUAL arts.
previously in bland visuals:
1. Banana Republic: It's Reindeer Season.
2. CIA. Central Innocuousness Agency.
3. Microsoft: Welcome to the (fake) people ready business.
4. Ameriprise: Fake chairman of the board.
5. Altria: Trees are pretty. Let's use trees.

6 Comments:

Blogger Erin Bradley said...

Yeah, the execution was really up and down. There were a few decent ones but the spiderweb and the one with the doctor and the kids were laaaame.

1:41 PM  
Anonymous Danny said...

It should say "How bad do you want to be good? Who cares? Here's a DM letter for some crappy credit card we need you do make eight versions of. And don't forget the Johnson Box." PS, SVA is one of my alma maters, too.

3:02 PM  
Anonymous JohnEastTexas said...

What's with the spooge on the spider web

11:12 PM  
Blogger Maulleigh said...

Oh IIIIIIIIIIIIIIIIIIIIII get it. It's a spider web that a spider made and it's being used to advertise a web design class. Like the world wide web. The world wide web is like a spider web.



Maybe they had a cut rate on that stock photo.

8:46 PM  
Anonymous Anonymous said...

(Went there also) Have you all seen the "Computer-Aided Design" one? ...with pencils, paintbrushes and a bunch of other stuff rubber-banded to a computer mouse? That visual should be for "Clutter-of-shit-stuck-to-my-mouse-Aided Drawing"
But then, that doesn't make sense either. To quote the great Vinnie Tully, "I don't get it."

Do you suppose that if the ads were too good that it would intimidate potential applicants?

And by the way, that spider is a shitty designer.

1:39 PM  
Anonymous edwartising said...

SVA is right next to my school and I kept thinking that I should transfer, but all those ads made feel a little better that I didn't.

3:13 PM  

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