I, uh, don't get it, HSBC Bank. Seriously, I don't.
(click ad to read copy)
Paging through the latest New Yorker, I came upon the above ad and stopped, which, I guess, is a good thing—at least the ad made me stop paging. Let's look closely at the elements. HEADLINE: Are You Ready For An Upgrade? VISUAL: four boys doing flips off of a bridge. PRODUCT: A "premier" bank account. Now, advertisers do sometimes place "smarter" ads than normal in the hoity-toity New Yorker. But, um, could somebody out there PLEASE explain to me what this ad means? I'm feeling really really stupid right now.
previous confusing corporate ads:
1. The Shell game.
2. Third ad of campaign: Fo Shizzle My Nizzle.
3. Co-Chairmen of the Board.
4. Why King Kong would never make a good banker.
5. Meet John Dowd. Banker. Founding Father.