Save the world. Destroy your liver.
(puke) Green Marketing: Vodka 360, "the world's first eco-friendly vodka." Not to be confused with the planet-destroying 360 Vodka, "the world's first diamond-filtrated vodka."
According to an ugly-on-the-eyes print ad in last week's Time Out New York "Green" issue, Vodka 360's bottle is made from 85% recycled glass while its label is made with 100% post-consumer waste paper. Its tagline is: The Evolution of Vodka™.
The ad also states that the vodka is distilled four times and filtered five times, and that it is "distilled more energy efficiently."
Bypassing the obvious question—'You pathetic cause exploiters are fucking kidding, right?'—I have a secondary question: wouldn't it actually be, eh, more energy efficient to only distill and filter your eco-hooch, say, three times?
previously in Vodka:
1. V2. Get Bombed.
2. Let's get EFFEN drunk.
3. Staten Island needs to be distilled, like, five times by itself.
4. ABSOLUT KRAP.
5. XTRA! XTRA! Another Vodka Xactly What World Needs!
related on Gawker: Vodka Ad Wars.