Laughably apropos endorsement opportunity staring Barry Bonds right in the face.
(photo taken by Drew Breunig directly outside San Francisco's AT&T Park, Bonds's home field)
If the new Homerun King™* had a scintilla of a sense of humor (which he doesn't), he'd have his agent give RockStar a call offering the superstar's services to promote their new "Juiced" energy drink. A possible TV spot could be:
(background music ,Chingy's "Juice")—Bonds in locker room, pre-game. Grabs an oversized syringe. Fills it with RockStar Juiced. Smiles at camera. Shoots it into mouth. Takes batting practice. Hits ball after ball into McCovey Cove...
previously in sports marketing:
1. Edge. Dull.
2. Reebok running shoes help prevent puking?
3. Johnnie Walker: official sports drink of the Yankees.
4. Urnie Banks?