Well, at least they made fun of golf.
(click to better read copy)
Above is "Steve" (not "Mike?"), the new spokesdude for Mike's Hard Lemonade. The dude with the "refreshing school of thought." The dude who gives you all the "easy answers to life's hard questions." Go to the mikesology site if you must, and watch 14 amazingly unfunny videos, each one lamer than the last. I'm frankly flummoxed why the concept/writing is so fucking pedestrian. Oh wait, a google search reveals that the agency responsible is WeAreGigantic, a new shop started by two former bosses from the now defunct unofficial NYC House of Hack, Margeotes Fertitta Powell. Explains everything. Well like I said, at least they made fun of golf, WHICH IS NOT A SPORT.
(subway station ad snapped by the archeress)
previously in liquor:
1. I'd want a strong drink if I was getting a vasectomy.
2. The drunken conversation is waiting.
3. Captain Morgan Tattoo?
4. Racks of Booze.
previously in golf:
1. Playing with God's balls.