Coffin humor sells WonderBra.
WonderBra has got to be a choice account to work on. The jokes are easy, and the client seems to be willing to run just about anything. A substantial percentage of student portfolios plopped down in front of creative directors these days include a WonderBra campaign. This :20 commercial via Dentsu, Singapore, looks like something straight out of a 22-year-old boy's limited imagination. Personally, I'd love to see Salma Hayek as official SpokesChest for the brand.
previously in Breasts:
1. the continuing chestification of true.com
2. latest AA model a Lohan look-a-like.
3. squeezable stress bOObs.
4. we are all bOObs.