Copulating molecules sell men's hair gel.
(click ads for closer look)
göt2b, you've got2b kidding.
Ads are for göt2b's (what an idiotic name for a brand) magnetík hair gel. Copy reads: "pheromone infused hair gel, for better chemistry." Apparently, the core target audience for this crap is institutes of technology frat boys. Axe has, amazingly, already convinced a substantial number of alpha males that girlie-spraying their bodies will help them get laid. Old Spice sort of copied Axe's dubious strategy. And now, göt2b (jesus, that name. it's perfect. for 8-year-old girls.) has picked up the stupid scent. There's even a Website where you can create your own "sex molecule." But first! You have to confirm that you're 18+ to perform such a mature task. Remember, this is all for fucking mooky hair gel "infused" with insect sweat.
(ads via BBDO West, via)