Next stop on Amnesty International's 'Solving The World's Problems Through Advertising' Expo: female feticide in India.
(click ad to read copy and examine the fake bullet hole)
After stops in Beijing, Iraq and Africa, Amnesty's 2007 magical marketing tour visits the second most populous country on Earth. Graphic! For those of you unaware, the barbaric act of killing female fetuses to control population is still alarmingly widespread in India (maybe more Kama Sutra condom ads would help). Noteworthy that an Austrian agency (Demner, Merlicek & Bergmann) produced this ad. Same question as with the AI female genital mutilation ad: effective visual or not? Offensive? (image via)