Thursday, December 20, 2007

Well, it is the subtlest WonderBra ad I've seen.


(click ad for closer look)
And at least the woman is alive.
Time for classroom with copyranter. There are three certainties in life: death, taxes, and somewhere in the world. right at this exact moment, an ad student is working on a spec campaign for WonderBra. If you are that student, delete the file. NOW. If your teacher has assigned WonderBra, ask him/her to assign you something else. Because no matter how good you think your idea is, you can bet your sweet boobies that the headhunter/creative director who'll be flipping through your portfolio has already seen about a bazillion campaigns for the accoutrement, and that a dozen of them were better than yours. Same goes for Viagra and condoms (and fucking how). DELETE THEM. The way to set yourself apart is come up with a brilliant idea for selling printers or a bank or a household cleaning product—you know, something you might actually get a chance to work on. Because you sure as shit ain't gonna get a chance to work on WonderBra. (ad by Publicis Paris, via)

16 Comments:

Blogger Ars Morendi said...

At least it's subtle in a non-necrophiliac way.

Yeah, we had condoms assigned to us Junior year. Luckily I'd probably have not been hired a couple places without that piece.

But no one can resist a giant fucking condom direct mail piece. No one.

8:57 AM  
Blogger Jetpacks said...

Blame the teachers. They set these stupid expectations and let the kiddies get stars in their eyes. Try to make a great health insurance ad. Or if you want a more "real-world" experience, just pick a service or product that you have ZERO faith in and would never in your life purchase. Make a good ad for that.

9:15 AM  
Blogger copyranter said...

you're lucky ars, and in the serious minority.

9:15 AM  
Blogger Middle Name: Stanley said...

I realize I'm an idiot, but I had to Wonder for a while before I picked up on this one.

9:55 AM  
Blogger philip said...

I like to think of myself as clever, but I don't understand it.

12:56 PM  
Blogger copyranter said...

Don't sweat it philip, it's not that clever of an ad. It's what's known as "trying to hard"——thanks to her WonderBra, the woman's breasts are squished together so well, they can hold an umbrella.

1:23 PM  
Anonymous Parmenides said...

Wow I now feel stupid, I kept thinking it had to do with symmetry and that it would make your boobs as symmetrical as the building design.

2:10 PM  
Anonymous Anonymous said...

That's one way to look at it, Ranter. I thought he/she was a transvestite (mid-process), whose boobs are so nice thanks to Wonderbra, he/she gets really hard and can hold up an umbrella on his/her penis.

2:13 PM  
Blogger Chris Houchens said...

I think you're getting messed over on Reddit - http://reddit.com/info/63itk/comments/

They've linked to a Blogger pic that I can only assume is this one, without giving you the traffic on the page.

5:04 PM  
Anonymous garrito said...

I'd be more impressed if she could spin it.

7:31 PM  
Blogger Chris said...

I thought this said, "Your boobs will be so huge that crowds will scatter out of sheer fright."

8:02 PM  
Blogger Jessie said...

It is subtle. Seems like the umbrella should be centered better if it's protruding from her cleavage.

The real question is, why does she have an umbrella? It's not raining or sunny...

In school, we did Orangina. Which was probably just as unrealistic as condoms or Wonderbra. Oddly, I've never used it in my portfolio.

11:04 AM  
Anonymous Anonymous said...

May have seen this one before:

http://frostfirepulse.com/files/u1/jellad.jpg

5:49 PM  
Anonymous sinzen said...

What will really make your head spin is that there is no umbrella.

10:57 AM  
Anonymous Anonymous said...

and yet, what do you do if the only job you've had in advertising is as a writer for viagra...?

7:18 PM  
Blogger Susie Bones said...

yeah, i was a little slow on this one! At first, I was like, "hmm that's a pretty picture, but ??."

2:16 PM  

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