Who would you entrust with your capital—Gunther Gebel-Williams or General Custer?
(click ads for closer look)
Whereas lawyers don't often put themselves in their kooky wildlife ads, finance honchos seem to relish being portrayed taming beasts. Above, in ads for the CME Group, we have (L-R) Michael Platt, CEO and founder of BlueCrest Capital Management, and Thomas Peterffy, founder of Interactive Brokers Group. You know what guys? I'm just going to go ahead and give a Scottrade rep a call. He may still use an abacus, but at least I know his mind's on my money.