Friday, January 25, 2008

RAMBO GUERRILLA (get it?) MARKETING.


(click images for closer look)
New York City (other cities, too?) is currently completely plastered with these "guerrilla" posters (L) promoting the fourth Rambo film, opening today . If the purity of street art wasn't dead yet, I believe this bit of Banksy-appropriation (who, I'm sure, appropriated the stencil style from some other street "artist") is the final rocket-launched grenade in the coffin. Smart move by the studio though to use artwork on the posters instead of a photo of the 61-year-old HGHed guerrilla warrior. related: Time stabs graffiti in the heart. (thanks to Aurora Diaz for photos/tip)

8 Comments:

Anonymous Anonymous said...

They are all over Chicago, too.

11:11 AM  
Blogger Jessie said...

When I first saw one of those, I thought it was actually graphiti. Then I saw a wall of a hundred of them, and well, the novelty was gone.

11:13 AM  
Blogger Make the logo bigger said...

Is that Stallone on the left or Paulie Shore?

12:44 PM  
Anonymous gr said...

Plenty in Philly, but not in any places that could be confused as graffiti, always within the picture frames designed for movie promos in the subways and on bus stops. Which kind of takes from any "street art" motif.

11:27 AM  
Blogger Make the logo bigger said...

Okay, just got back from seeing it. Had passes. They didn't work for Rambo–fuckity fuck to the AMC cashier–anyway, I’m gonna go rent Hostel again just to cheer up. Jeez, talk about pink mist.

7:11 PM  
Blogger Klondike said...

Your little post got some big attention:

http://www.overthinkingit.com/2008/01/27/rambo-week-postscript-why-we-overthink

12:43 AM  
Anonymous pjenroute said...

i guess it's banksy like but i was thinking more obey the giant like.

http://en.wikipedia.org/wiki/Andre_the_Giant_Has_a_Posse

11:08 AM  
Anonymous Sam Carrara said...

Love It! Ad blindness is real. Do you see billboards anymore... Art/Ads like this break thru all the other clutter that is out there.

2:18 PM  

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