The Unparalleled Hyperbole of New York City Real Estate Advertising, Example II.
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Just like last time, all copy cut and scanned from real estate ads placed in one edition (yesterday's) of the Sunday New York Times. A lot of advertising is Bullshit. But, New York City real estate advertising is the absolute Bullshittiest. It's quite laughable to witness the marketers struggle arduously every week to find new idiotic phrases to describe obscenely overpriced empty boxes inside buildings. FYI, non-New Yorkers: "HK" stands for Hell's Kitchen, which realtors tried to rename "Clinton." Now, one seller has settled on using this fashionable monogram.
Previously in hyperbolic NYC real estate ads: One Madison Park attempts to rewrite art history; 184 Thompson pisses on Jimi Hendrix's legacy; "Chicly Radical" 20 Bayard in Williamsburg: the TriBeCa Summit employs speech impediment shorthand; a Harlem "lodge" beckons lone wolves; the cutting edge condo that only accepts Platinum People; and One Carnegie Hill defines their target audience a little too narrowly.