Kenneth Cole is for getting AIDS.
This amfAR bus poster is, of course, supposed to read "WE'RE FORGETTING AIDS" with a secondary read of "WE'RE GETTING AIDS" to remind everybody that HIV is still spreading. Buuut, can't it also read "WE'RE FOR GETTING AIDS" as in amfAR supports the spread of disease? This is what happens when you allow hack punster Kenneth Cole, who promotionally owns AIDS, to do your ads. It's just another lost battle in the war on words for the worst copywriter in the history of advertising (yes, he indeed writes the lines himself). He's even had pun with the homeless. (thanks to Jessie Birks for the tip) update: how do you read the ad? go to polls boutique to vote.