I prefer to think of myself as a "stranger enthusiast."
(click ads to read copy)
Return with me, if you will, to the salad days of 1970s/80s creative print advertising. Before this stupid Internet gummed things up. To the days of long copy ads that told a story, and the product benefits were cleverly weaved into the story. That's the approach taken here and now in 2008 by South African agency Ireland/Davenport to sell Barska binoculars. The stories? Stalker stories (here's a 3rd ad in the campaign). The tagline: Putting the king back in stalking. When ad "creatives" talk about advertising being fun, this is what they're talking about it; but rare is the opportunity where you get a client willing to do this kind of stuff (it's happened to me maybe five times). Kudos to Barska. Will these sell product (to non-stalkers, I mean)? Ah. That's always the million dollar question. Fuck if I know. I hope so. What do you think? previously in ads I liked that may or may not have worked: Energizer batteries; Snickers Halloween ad; Old Spice TV spots; Holiday Inn TV spots; Iggy Pop for John Varvatos; Skittles "Touch" spot; Vegas.com Are You A Douchebag?; American Psycho ad; and Calgary hemp store ad.