Friday, June 27, 2008

Harvey Nichols: the standard by which all other retail fashion ads should be judged.


(click ads for closer look)
For years now, the upmarket UK department store's ads have simply been the best in the world. Having myself worked on a retail fashion account, it's nice to see a client that's willing to take chances with their layouts. This campaign, via DDB London, is mediocre compared to past efforts, but it's still far superior to the usual American Gap crap. Locally, Daffy's has made some efforts over the years to rise above, but still—no comparison. Not that Harvey Nicks hasn't had the occasional embarrassing misstep (example).

4 Comments:

Blogger Thom Dinsdale said...

Careful, because they'll skin that bird and make a hat of it.

5:15 PM  
Anonymous racer said...

Agreed, lovely work.

I like that their campaign is bereft of copy, since the features/benefits of fashion are genuinely irrational and intangible. ($300 for shoes that make your feet hurt?!) Copy for that kind of product usually reeks of dishonesty and bullshit.

8:23 AM  
Anonymous Anonymous said...

http://upload.wikimedia.org/wikipedia/en/1/15/New_Order_Retro.jpg - hardly original!

9:31 AM  
Blogger copyranter said...

yes, anon, it's not the first time ever a vulture has appeared in a photoshoot.

10:48 AM  

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