Friday, June 27, 2008

UK Army recruitment ad looks like a little body bag.

(click image for closer look)
The UK Army is looking for a few directionless men (and women). And, just in case these rutted individuals didn't already feel fucking depressed enough about their bleak lives to call, text, or click, Publicis London made the double-page recruitment ad a pure, deep, heavy, textured BLACK. —which, as mentioned, looks quite a bit like a body bag. Art directors love them some black, don't they? Go from a rut to a hole, mate. previous armed forces recruitment ads: become part of our impenetrable shield; Me Tarzan. You Jane. Army Strong. Commercial Weak. An army of one model/actress; and the Swedish army's bizarre recruitment TV spots.

3 Comments:

Blogger Jetpacks said...

Rut. Trench. Black. Death.

Somebody not thinking too clearly when concepting this ad. Somebodies not thinking too clearly when approving, either.

10:41 AM  
Blogger jos said...

yeah, somber.

maybe they're targeting death-wish teens?

coulda been a bit sophisticated if it was black-on-black subtle camo pattern or something, but this?

11:40 AM  
Blogger FishNChimps said...

stealth, innit?

12:35 PM  

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