Thursday, July 03, 2008

New Shark Week billboard latest to accommodate 7th floor window at 292 Lafayette St.

(click image for closer look)
Whoever lives there must have some pull. It's always a challenge for ad designers: making sure that the pain-in-the-ass hole doesn't fuck up your layout. The Svedka fembot seemed very distracted by it. Tiffany's Santa Claus board had a field of precious PMS 1837 Tiffany blue ruined by it. And, it seemed to serve as a dressing room glory hole twice for G-Star: first for a limber female model and then a pixieish male model. One of these days, I hope, some smart NYC art director is going to make the window part of the ad's concept. This is the best use of this coveted, high-visibility space I've seen yet. We can pretend SharkBoy chomped the hole in the board.

2 Comments:

Anonymous Rob said...

I cannot imagine letting that happen in front of my window without cutting out a large hole for myself. What's the story behind such ads? Are these people compensated in some way? Or is it an office block?

11:08 AM  
Anonymous Damian said...

I'd cut a hole too, Rob. Those g-damned things should be banned. Hell, ALL outdoor advertising should be severely curtailed. It's getting Bladerunnish out there.

11:44 AM  

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