Friday, August 22, 2008

(nsfw) Girlrilla Assvertising.


(click images for closer look)
One of my ongoing missions here on copyranter has been the chronicling of the Worldwide Gratuitous Ad Ass Movement. This stop takes us to Berlin (Oh you dirty Deutschlanders! Btw, this Munich subway poster is the reigning gratuitous ass ad champion.). Here, the assvertiser is European cosmetics brand Lush, whose soap and bath offerings I have sampled. Lush is well known for their very minimalistic packaging. So to get that message out to the streets, a couple of shop employees (or maybe hired models) were recently dispatched in minimalistic packaging. Now, since the vast majority of Lush customers are women, a fair question to ask is...why no pantsless men in aprons? (via The Scented Salamander, via)

7 Comments:

Anonymous metkere said...

Pantsless men were in Wimbeldon last year.

11:54 AM  
Anonymous Jeremy Greenfield said...

I think I need to study these ads and the munich subway poster closer--much closer--before I decide to buy whatever product they are selling.

12:15 PM  
Blogger Patricio Muchacho said...

Advertising is worst every day. I mean, were is the creativity in this? "Hey I know, lets put a couple of babes with they're asses exposed! Yeah, that's huge!".
It's sad, really. It's always the easiest solution, always the sex thing. I know that Madonna said once that "sex makes the world go round", but come on... I think we are smarter than this.
And the post is right, if the main public are women, why aren't any man with they're asses set free? No strategy, no creativity, just a couple of stupid guys who work in advertising and see women only as objects.

7:55 AM  
Blogger Arthur Barbato said...

Hark and Harden! Behold! The genuine smiles! The Penis never lies! Ass defines respect to the eye of the beholder! Given under Our hand and seal this day of August the Sun our Father being in Leo, and the Moon in Cincinnati, from the throne of Gotham, and all the Believers that are in the Sanctuary of the Ad
Gnoosis.
The Benediction of the XXX° Ordo Templi Advertisum be upon thee. Seriously silly shit exposed is why I love your site.

10:51 AM  
Blogger Troy Wise said...

Let's be honest with ourselves. Men's asses are, by and large, unsightly, hairy lumps that are much better left covered no matter what the sexual persuasion of the viewer. Of course, there are exceptions on each side, but women's arses are simply much more aesthetically pleasing and are therefore better designed for advertising. As an aside (ass-ide?), isn't the exposed feminine posterior truly the ORIGINAL advertising message? We are biologically programmed to respond to this stimulus, and to deny this is to deny our basic humanness.

12:18 PM  
Blogger Melissa said...

to be fair, although this was posted almost a year ago, there were indeed bare-assed men in aprons in front of the lush in vancouver. evens out the score a bit.

7:16 PM  
Anonymous Anonymous said...

Are you kidding? In our society, men can't even wear shorts above the knees let alone showing ass. Please.

6:48 AM  

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