Antacid powder ad visuals look like corpses covered with lime.
(click ads) These are a couple of months old, but disgusting. Decaying bodies covered in lime—in, say, a mass grave in Vietnam or Bosnia is an image you do not want associated with your antacid, GlaxoSmithKline. On the other hand maybe the ads are ingenious, in that they create an immediate need for the advertised product? (campaign by Grey Hong Kong) Previously in unappetizing indigestion relief ads. Related: my beano jingle.