Wednesday, January 14, 2009

Australian beer brand attacks already dead metrosexual—one of whom looks an awful lot like Tom Cruise...

(click ads to read copy)
Admittedly, the casting and photography are good, and the copy is creative enough. But this "save the males" anti-metrosexual print campaign via Australian beer Barons is an idea who's time has come and gone (the accompany video has been online for a couple of months). Five years ago, I would have said 'decent approach.' But scores of brands in that time—from deodorants to autos—have beaten the de-balled male stereotype to death. And what's with Karl (lower right), the Cruise dopplegänger (actually, vice-versa)? (images via) Previously in: metrosexuals in advertising. Previously in: outdated sexist beer ads.


Blogger Jeremy said...

Oh my hell this is great. Can't remember quite how I got here - but sure glad I did.

Thanks for the laugh.

Take care.

11:08 PM  
Blogger Erin Bradley said...

Karl with a K's zipper is Klalarmingly Klong

10:30 AM  
Anonymous Anonymous said...

I like the ads- in my mind there's too much of a gender blur out there...
I'm a guy who likes to wear freshly-ironed clothes but you can leave the waxing and make-up for my girlfriend.
There are more on you tube...

John Hampson, Australia

6:55 PM  
Blogger phillybikeboy said...

Karl's head looks like a friggin dirigible. I sure hope that's a candidate for photoshop disasters, or that boy's neck is going to snap like a twig right soon.

10:11 AM  
Blogger copyranter said...

Yeah, there's something fishy goin' on there.

10:26 AM  

Post a Comment

<< Home