Monday, June 22, 2009

(nsfw?) Mountain biking over the fat of the land.


(click ads) Fleshy print ads via Brobdingnag and Switzerland for Sportsplausch Wider bikes. In the hairy spare-tire male version, left, the biker is definitely having trouble gaining traction through the Jeremy Piven-like stomach brush. And in the unpleasantly plump female version, right—Yikes! Is that ass crack? Nothing like shoving the slothiness of sedentary slobs right in their fat faces. These would make nice un-PC motivational posters in NYC gym spinning class rooms. Previously in exercise advertising: Crunch. Equinox. Reebok running. Pearl Izumi. Asics. Men's Health.

2 Comments:

Anonymous Anonymous said...

it's not ass crack, it's a fat roll. Are you blind?

11:38 PM  
Anonymous ammre said...

@Anon

Actually, there is an ass crack. The female body is on it's side. The main fixture of the image is her left butt cheek. Under the biker's rear tire is a fat roll that extends from her side across her back as she's twisting, it is more pronounced. On the right of the image you see a lump of flesh in the distance, that's the side of her breast. On the bottom left of the image is her ass crack...

I know this becasue that's what my body looks like too.

2:48 AM  

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