State Street's puppy doggy would never eat your money.
OMG! This cute widdle fox terrier could end the big bad financial crisis all by his self, if we'd just let him! Previously, State Street has used horrible bridge disaster imagery and a misguided Zulu warrior metaphor to try and scare us into investing with them. Now, with this new TV spot for their SPDR family of ETFs, the Boston-based financial firm has unleashed precious Precision Dog to melt our hearts and warm our cold investing feet. Don't crush my nest egg, boy! Ad by agency The Gate Worldwide—creators of one of the worst self-promo ads I've ever seen (via).