Israeli cellular company solves West Bank crisis with a soccer ball.
The faceless enemy! This TV spot for Cellcom, Israel's leading cellular provider, has apparently infuriated more than a few Arabs, including Arab-Israeli Knesset member Ahmad Tibi (that, according to the Guardian). Copy translation from the end of the spot: "What do we all want? Just to have a little fun." One Russian commenter at adme.ru suggested that in real life, the Palestinians would've put a bomb in the ball before throwing it back. Spot by McCann-Erickson, Israel. Previous controversial Middle Eastern advertising: Bacardi's hot summer accessory: the ugly girlfriend. Bayer Egypt cooks some babies. Israeli bookstore chain mocks dumb blondes.