(click ad) In honor of the 40th anniversary of the first moon landing (Apollo 11 launched July 16, 1969) let's revisit a buygone day of advertising when the Doyle Dane Bernbach Volkswagen ads were the envy of every ad copywriter and art director in the solar system. This gem ran in Life on August 8th of that year, two weeks after the astronauts returned safely to Earth. No product shot, no body copy, no clowning Peter Stormare, no sexist Beetle belly visuals, no lame Night of The Hunter riffing. Just a timely, simple, effective truthful idea that sold the hell out of the car (image via).
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- Name: Mark Copyranter
I was an NYC advertising copywriter for 20 years. Now I review ads, and do general ranting, cussing. I hate capri pants. Also: advertising, PR, midtown, the Upper East Side, the Upper West Side, going to Brooklyn, NYC realtors, New York City, fake blondes, real blondes, saline implants, silicone implants, Civil War enthusiasts, Republicans, Democrats, Liberals, Conservatives, fireworks, parades, Summer, Winter, greeting cards, stuffed animals, children's drawings, religions, personal trainers, golf, golf courses, golfers, polo shirts, turtlenecks, scarves, The Yankees, Yankee fans, mooks, Streeters, iBankers, the Hamptons, Hoboken, Chicago, Texas, Florida, people who don't know how to walk in NYC, whistling, TV, Radio, Magazines, Newspapers, stand-up comedy, Improv comedy, sketch comedy, "alt" comedy, Readings, poetry slams, SUVs, drinking straws, weddings, Brunch, fondue fountains, journalists, screenwriters (dicks), short men (Napoleon Complexed turds), Scrabble®, people who don't hate anything. I probably at least don't care for you.
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