(click ad) In honor of the 40th anniversary of the first moon landing (Apollo 11 launched July 16, 1969) let's revisit a buygone day of advertising when the Doyle Dane Bernbach Volkswagen ads were the envy of every ad copywriter and art director in the solar system. This gem ran in Life on August 8th of that year, two weeks after the astronauts returned safely to Earth. No product shot, no body copy, no clowning Peter Stormare, no sexist Beetle belly visuals, no lame Night of The Hunter riffing. Just a timely, simple, effective truthful idea that sold the hell out of the car (image via).
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