How they did "Green" car marketing in the 1960s.
(click ad) No lazy Photoshopping here. No, Doyle Dane Bernbach got out an actual can of paint to make their economical point. My best friend has a V-Dub van custom-painted orange and brown in honor of the Cleveland Browns. It's fucking hideous, but I love it. If you hate the old VW van, then I believe you hate life itself (ad via). Previous classic DDB VW ad: It's ugly, but it gets you there.
posted by copyranter @ 4:20 PM
8 Comments:
With Safari windows - making it doubly cooler than any ordinary VW Van.
i love this ad for so many reasons.
i honestly do.
"It goes forwards, and backwards. It goes fast, and slow. Isn't that wonderful?" Best t.v. tag line ever.
I'm assuming one had to purchase this bumper sticker separately,
'If the van's a rockin, don't come a knockin'
VW was way too classy for that.
My heart is absolutely breaking reading that copy. Try as we might--and we do try--today client corrections come back and mangle that kind of wonderful, easy flow. They just drain copy of all its fun.
And then the legal department gets hold of it.
Damn, Teenie. Way to throw a cold bucket of truth on a nice trip down nostalgia lane.
I will go kill some kittens now.
"And countless kids" Those were the days; the days when we didn't need no stinkin' seatbelts!
The shape was painted by Helmut Krone himself, according to his biography
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