Because that's the one thing beefy bratwurst-snarfing buffoons need to score tail: more protein.
(click ad) It'll give you football biceps! Then, you'll be able to get into her hot box. Talk about your tall tale of an ad. They skipped a few steps in that headline claim, maybe? Though, considering the idiotic target audience, the ad will probably move product. Scanned from a recent ESPN magazine. Related: my business meeting with the great LT (true story).