Thursday, November 19, 2009

Frosted Flakes are Gr-r-reat—even for budding misguided little gheys.


(click ads) Empowering (or demeaning, my read is fuzzy) print ads for Kellogg's Frosted Flakes ("Sucrilhos" in Brazil) by Leo Burnett Brazil. Because, it IS important for ALL kids—even gay little tigers and ugly little tigresses—to be healthy. And what's healthier than a pint of sugar for breakfast? No matter, how inclusive and progressive of the 104-year-old company! (images via) Previous homophobic ads: Gay men are not VIP men. In Australia, men with design sense must be gay. Previous scary cereal ad: Trix are for (severely depressed) kids.

3 Comments:

Blogger Chris said...

Why is the copy in English? Shouldn't it be in Portuguese?

1:28 PM  
Blogger copyranter said...

Agencies often put out English language versions of their ads for publicity purposes.

1:57 PM  
Blogger Jeremiah said...

Is the pronunciation "sucralose?" As in the trade name for Splenda?

6:27 PM  

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