Wednesday, November 11, 2009

(NSFW) This week in American Apparel ads: It's Nipples.



(click ads) Last month, it was Ass Crack. Before that, it was Nipples. And before that, Ass Crack. Detecting an artistic pattern here from the pants-optional CEO (Ads from [left] LA Weekly and Barcelona, via).

8 Comments:

Anonymous April said...

Wouldn't it be more strange to *not* have nipples? I mean, women do have them. They also have stretchmarks, and I like that AA didn't photoshop out the ones on this model's thigh.

11:44 AM  
Anonymous Anonymous said...

I'll reserve judgment on the CEO, but I like the lack of airbrushing and photoshopping on these models. They look like normal, cute women, not like Victoria's Secret girls. I'm curious about whether you were similarly offended by the Dove "Real Beauty" ads or any of the gazillion S&M/rape fantasy ads that appear in Vogue? Or does the backstory about Dov influence how you see the AA ads?

12:34 PM  
Blogger copyranter said...

I am not offended by the nudity in AA ads, I'm offended by the soiling of Helvetica.

12:44 PM  
Anonymous Anonymous said...

Jacques Magazine . . . intellectual fetishistic version of the AA aesthetic -- film, no re-touch, everyday lady/men (having nipples too . . .one would think . . .). Word to the hater, keep hating -- infectious.

4:02 PM  
Blogger Marketing Sensei said...

Aside from the CEO having sex with his employees...'consensually allegedly by him'...he is actually a really good CEO, treats his employees great, and makes everything here in US. And sex sells. It always has in the US because we are repressed Puritans. If we weren't would Gov. Sanford of been flying around Argentina on the states coin just to get laid?

5:07 PM  
Blogger tartofdarkn3ss said...

I am very old. I am old enough to remember before Victoria's Secret was sold to whatever megacorp owns it now (The Limited?). Back then in the late 70s, early 80s they did not use super moddles. They used real genuine attractive women. Many of them even had breasts. And their photos were not airbrushed for the most part. They showed nipples and even pubic hair. So Charney is reinventing the concept that women do not look like Barbies. I'm not sure why that should be outrageous. For an open society, we are terribly prudish.

5:44 PM  
Blogger FilmFemme said...

The girl in the first ad is wearing something called an "invisithong" -- SUPPOSEDLY!

12:46 PM  
Anonymous Anonymous said...

American Apparel ads always make me feel like a pedophile.

10:08 AM  

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