Monday, November 23, 2009

The Schick Shaver: providing close shaves for crispy-faced men who just had a close shave.

(click ad, via) How's this for profiting from disaster? Ad is from 1937, mere months (weeks?) after the Hindenburg airship disaster. The copy: "Many of the passengers and crew of the ill-fated "Hindenburg" whose faces were burned were shaved with Schick Shavers during their stay in the hospital. So badly burned were they that there was a thick crust of tissue on their faces through which their beards grew. It was quite impossible to use a blade to shave them. But the Schick Shaver glided gently and painlessly over the injured skin, removing the hair at the scarred surface." Thank fucking God for that. I didn't think it would ever happen. But this 1981 World Trade Center asbestos advert has now been supplanted as copyranter's Worst Ad Ever.

1 Comments:

Blogger Crabbit Copywriter said...

I didn't think it was possible for a razor ad to be worse than any of the Gillette campaigns. How wrong I was.

I can't really imagine Tiger Woods discussing a "thick crust of tissue" somehow...

12:21 PM  

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