DIESEL's new NYC campaign: STUPID.
(click images, via) Be Stupid. Well, it's the most straightforward strategy ever(?) from the Italian brand. And they've blanketed some Times Square subway stations with their new stupidity. Are you stupid enough to challenge a Siberian tiger while wearing $360 distressed jeans? Then, I guess this campaign must speak directly to your stupid heart. Agency: Anomaly. Previous DIESEL campaigns: Quique the Head. Furry Sex. Pete the Meat Puppet. Steers & Queers. The FUCK YOU Angel.