copyranter
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About Me

- Name: copyranter
- Location: New York, New York
The Best Fucking Ad Blogger in the World™——now writing for BuzzFeed.com. I have been an NYC advertising copywriter for 19 years. I hate capri pants. Also: advertising, PR, midtown, the Upper East Side, the Upper West Side, going to Brooklyn, NYC realtors, New York City, fake blondes, real blondes, saline implants, silicone implants, Civil War enthusiasts, Republicans, Democrats, Liberals, Conservatives, fireworks, parades, Summer, Winter, greeting cards, stuffed animals, children's drawings, religions, personal trainers, golf, golf courses, golfers, polo shirts, turtlenecks, scarves, The Yankees, Yankee fans, mooks, Streeters, iBankers, the Hamptons, Hoboken, Chicago, Texas, Florida, people who don't know how to walk in NYC, whistling, Moby, TV, Radio, Magazines, Newspapers, stand-up comedy, Improv comedy, sketch comedy, "alt" comedy, Readings, poetry slams, SUVs, PCs, drinking straws, weddings, Brunch, fondue fountains, chick peas, Starbucks coffee, journalists, screenwriters (dicks), short men (Napoleon Complexed turds), Scrabble®, people who don't hate anything. I probably at least don't care for you.
Previous Posts
- Link Haze, 1/8/10.
- copyranter on ANIMAL NY: Audi suicide.
- It's the "DRIV-URSELF" dead baby car seat!
- Ad Agency New Biz Pitch: Here's Our Creative "Bloo...
- Dashingly handsome metaphors used to sell Mitsubis...
- copyranter on ANIMAL NY: Shield Security.
- More (maybe) retro nipples.
- TWEETY BIRD BINN!
- DIESEL's new NYC campaign: STUPID.
- copyranter on ANIMAL NY: Greenpeace Germany.


5 Comments:
This is an HIV awareness campaign piece isn't it?
The text under the blue icon is a transliteration on "UN Aids" and the subtext addresses "spid" (the Russian acronym).
And the text under the main slogan refers to the "hiv/aids project for women who provide sexual services along routes/highways"
So, in fact, the visual makes perfect sense!
In Soviet Russia, sex has you.
Irene and the 'Anonymous' are quite correct as to the ad's target and message. I've traveled by car across various parts of Eastern Europe, including Russia and Ukraine. It is VERY VERY common to see prostitutes along the highway. Especially at bus stops that serve tiny villages in the middle of nowhere; it often provides their only opportunity to earn a living.
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