Tuesday, February 23, 2010

Ameriprise makes up stupid ad word. It is stupid.

(click ad, scanned from Fortune) Mile-pebbles? "America's leader in financial planning" has apparently abandoned its stupid retired executives inexplicably standing on red Eames chairs outside somewhere campaign. Now: doofy terms in cutesy purple type. Confidence-inspiring.

4 Comments:

Blogger Tom Megginson said...

Yup.

12:30 PM  
Blogger copywriter said...

She looks really good for 115.

3:05 PM  
Blogger David said...

What do you expect from a company with a name that's just as made up and awkward? Every time I see the name Ameriprise, I think of the Greyhound Americruiser (and the Urge Overkill album of the same name). It is stupid.

4:21 PM  
Anonymous Jumper said...

My own impression of Ameriprise is that it's the sort of outfit that should be barred from having effective advertising.

Fortunately it appears that the ban on effective advertising is being enforced from within.

My only hope is that they paid a ton for their mile-pebbles.

10:20 PM  

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