Joy: middle notes of snobbery.
(click ad, via) Pre-owned BMWs, however, smell like a 16-year-old girl. New car smell presented via magazine insert—well, it's a "creative" idea that sells new cars, if not new BMWs. Specifically, the ad is for BMW Financial Services in Canada by Toronto ad agency Cundari. Previous nontraditional car ads:
—Add to cart: 1 Alfa Romeo.
—The VW's been drinking, not me.
—VW's smart, defaced Euro banknote ads.