Photocopy your Ass for Ass Cancer.
This is the second example of good-cause AssVertising I've come across (shut-up) that's ostensibly worth getting behind (here's the first). It's for the Colorectal Cancer Association of Canada. And they're looking to create a Facebook Buttmob on March 31st. So, copy/scan your ass (especially you), and go post it on their microsite, I guess. Will scrotums and labia be edited out? Think the Facebook digi-nannies will allow this? Ad agency: Ogilvy Montreal, via. To search my AssVertising Archive, click here.