Sex Sells Instant Coffee.
(click ad, via) "Great coffee" is not Nescafe, that's for damn sure. No matter, let's pretend it is. This ad, via Sweden, is about the most forced sexual sell of an unsexy product I've seen. And I've seen some dubious ones: home improvement; Alka Seltzer; hearing aids; floor cleaner; meat seasoning; and even fucking soup.