(click ad, scanned from the ABA Journal) It truly is a marvel how so many major law firms abuse animal metaphors in their ad campaigns. Day Pitney does it. Zuckerman Spaeder does it. Dykema does it. And, Bingham does it. And they continue to do it with this goofy diversity-touting execution. The flying elephants, turtles, crocodiles, manta rays and whatnot represent, I guess, all the races of the world they have working in their offices. You guys seriously need a new ad agency to separate yourselves from the pack.
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- Name: Mark Copyranter
I was an NYC advertising copywriter for 20 years. Now, I'm The Best Fucking Ad Critic In The World™. I hate capri pants. Also: advertising, marketing, social media, PR, midtown, the Upper East Side, the Upper West Side, going to Brooklyn, NYC realtors, New York City, fake blondes, real blondes, saline implants, silicone implants, Civil War enthusiasts, Republicans, Democrats, Liberals, Conservatives, fireworks, parades, Summer, Winter, greeting cards, stuffed animals, children's drawings, religions, personal trainers, golf, golf courses, golfers, polo shirts, turtlenecks, scarves, The Yankees, Yankee fans, mooks, Streeters, iBankers, the Hamptons, Hoboken, Chicago, Texas, Florida, people who don't know how to walk in NYC, whistling, TV, Radio, Magazines, Newspapers, stand-up comedy, Improv comedy, sketch comedy, "alt" comedy, Readings, poetry slams, SUVs, drinking straws, weddings, Brunch, fondue fountains, journalists, screenwriters (dicks), short men (Napoleon Complexed turds), Scrabble®, people who don't hate anything. I probably at least don't care for you.
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