First AssCrackVertising of the Summer.

(click ads, via) 'Tis the season for waterproof suntan lotion ads. And Ass Crack. I mean, I understand, Grey Chile (the responsible ad agency): a hot female body in a bikini is not unexpected in suntan lotion ads. But when you shot her (L) in the studio, did you have to do it with her bikini bottom crawling up her bottom? I mean, I'm a hetero male, so I'm not against bottoms crawling up asses, per se. It just seems in this case, you're using it to try to distract me from the bad Photoshopping of this mediocre concept. Didn't work. Oh and, Pervs? Here's a roundup of all the AssCrackVertising posts on copyranter from the last five years.