Victorian horndog copywriting at its finest.
(click ads, via) This is the anti-Axe Effect campaign. English perfume house Penhaligon's just launched this new effort tagged with the line, "Merchants of attraction since 1870." Jesus, how sweet it is to to take in fragrance ads that not only don't insult your intelligence, but recognize that some men (and women) can think with their brains and dicks (and vaginas) at the same time. Bravo, Dye Holloway Murray (the responsible London ad agency). Previously in: copywriting done right (also via the UK, not surprisingly).