Thursday, November 18, 2010

Fake Dog Shit-vertising of the Week.

(click image, via) Via the Italian city of Scaldasole, ambient parquet floor street installations chiding dog-walkers to clean up after their shitting pooches. Milan ad agency Wunderman/Y&R placed these fake shit marred flooring sections at several key spots around the city. I wonder how many pooches then shat next to the fake shit? And how many owners then left it there? My hope? Many. Note: use a readable typeface next time, over-designing art directors. Previously in Fake ShitVertising: MTV Argentina • Belgian's radio station's fake cow pie cushy shit seats.


Anonymous Martin Ballantine said...

Looks like a TYPICAL ad agency visual to win an award as opposed to an 'actual' ad. Why's it in English? How many did they actually place? A piece of ply like that will just trip/slip people up, he said with his Health & Safety head on. An utter load of balls (and definitely NOT the "dog's bollocks" as we say in Blighty).

11:33 AM  
Blogger copyranter said...

I'm sure the board was translated to English for publicity purposes. Everything else you say, I agree with completely.

11:37 AM  
Anonymous franCo. said...

These must have really pissed off the local flies and other vermin.

I wonder what the person to dog ratio is in this comune, with a population of over 900, just outside of Milan, to warrant this campaign?

12:39 PM  
Anonymous Anonymous said...

Please, do not mix up MTV Argentina and MTV Brazil. Thanks. :)

12:53 PM  
Blogger copyranter said...

Sorry, my memory is going.

1:14 PM  
Blogger Sandar said...

Truly terrible font choice. In the thumbnail, that read like "Your town is your hottie".. what?

11:16 AM  

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