The worst anti-smoking spot I've ever seen.
(via) Compare to: the worst anti-smoking billboard I've ever seen. Here, stupid visual puns are even worse than stupid verbal puns. Is the insufferable Kenneth punneth Cole, the Worst Copywriter In The History of Advertising™, now shooting European PSAs on the side? Because this is nuclear stupid. The acting and the direction just add to the awfulness. Produced by Austria's Good Food Studio.