You wanna see a smart media buy?
(click image, via) Sorry, it's the clearest image I could find. Lines read: "This ad blocked by MWEB's spam filter." MWEB is a South African internet provider. No, it doesn't sell a unique benefit, but it puts their name in my head along with a good feeling about their brand. Ad agency: FoxP2, Cape Town.
Previously in: smart media placement.
Previously in: terrible media placement.