update #2: it's a 2010 Chip Shop Award winner.
So, non-ad people, it's MEANT to be stupid.
(click ad, via) Note: you can, in fact, shine shit. This ad is via the same brilliant UK ad guys who did the feminine hygiene ad I posted earlier today. Time for an Ad Dumb-Off! Which ad is dumbest?
This Pledge one, or:
• this condom ad.
• this World Water Day ad.
• this Israeli instant coffee ad.
• these domestic violence ads.
• this Portuguese bookseller ad.
• or, this Korean Samsonite ad (my vote).