Tuesday, March 22, 2011

This is what happens when men create a feminine hygiene ad.


update: No, not a client-approved ad.
update 2: removed by request, but you can find it here.
femfresh wipes will give your hoo-ha that new car smell that men really dig (The product apparently doesn't really smell like pine.). And yes, the creative team here is all men. The no-copy layout is nice. Ad agency: The Raft, Wilmslow, UK.
What do you think, female readers? Cracking idea?
Previous noteworthy pussy care ads:
Goodbye Bush.
TWAT the Hell?
hairless beaver.
V is for Vagina Victory.
put a starship up your vagina.
Ladies (and Gentlemen): PINK!
the mooncup for your netherlands.
the Kotex Beaver from Down Under.

10 Comments:

Anonymous Little Miss G. said...

WTF! pine shaped... ouch.

8:35 AM  
Blogger Bags said...

I don't want to smell like a cheap taxi. Thanks.

10:55 AM  
Anonymous Anonymous said...

i think it's quite funny. and jes, i'm feminine.

12:50 PM  
Anonymous Anonymous said...

Clever, I suppose, but it gives me negative associations with the product. Pine, pain.

There's a reason most feminine hygiene ads are pastel and soft and flowery and vague. I think it's the type of advertising in which you want to focus on the outcome of using the product -- not the mechanics.

1:00 PM  
Blogger copyranter said...

update: this is a spec ad, not real.

1:22 PM  
Anonymous Anonymous said...

At least it's not offensive, but do they really think they can sell product with this???? When wonen are trying to get away from these kind of risky chemical additives in hygiene products, this only reinforces your worst nightmares about what exactly you're sticking up there. Really stoopid.

4:00 PM  
Blogger Anton Shmerkin said...

thats why opra makes gazillions off the humorless dames unable to disassociate themselves from the cosmo imagery. relax, ladies! its DAMN funny and if you want a little action down south theres nothing wrong with the new car smell! at any rate, its better then smoked salmon!))

3:13 AM  
Blogger Blaize said...

Really, Anton? Fish jokes? What are you, twelve?

10:38 AM  
Blogger melissa. said...

Anton, your rapier wit has charmed many ladies I'm sure. Or, "dames" as you prefer. I'd quit with the fish jokes though if you want to see any action yourself.

The main thing is that this stuff is bad for you. You're really not supposed to use these gross chemical compounds to clean your sensitive bits.

Couple that with a bad joke, and the association of those gas station novelty items... not really selling me on anything, sorry. Glad to hear it's just a spec, but maybe they should avoid including it in the portfolio.

12:50 AM  
Blogger Anton Shmerkin said...

I do appreciate the concern about my boudoir action, I do well for a twelve year old :-))) Seriously, sorry if I offended anyone, but where there’s pine, there's fish. Again, imagery and rhetoric are the weapons of the creative. Creative simply create. For your amusement! It would be highly questionable to hire, say, Jon Stewart as a political advisor because that's not what he does. Creatives create out of thin air, with no apparent purpose at times, but the actual consumers are the ones who buy the final product after it’s gone through levels of deliberations and aproval. Whether or not you want to figure the creative factor behind the add into the whole buying paradigm - is entirely up to you. Personally, I never do, and I wouldn’t recommend it, either! I look at adds as art and then read the fine print. I guess, what I’m trying to say for so long now is that as an art piece this thing is marvelous!))

11:50 AM  

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