Thursday, June 23, 2011

And the most sexist 2011 Cannes Lion winner is...

(click ad, via) ...Kitadol menstrual relief pills. Because, yes, us men are WAR HEROES for—month-in, month-out—doing battle with the enemy: OTR women. Ad won a Press Silver Lion.  Ad agency: Prolam Y&R, Chile, who have a history of producing sexist ads for Kitadol (examples one, two, three). All four of these Kitadol ads, by the way, were created by all-male creative teams.

12 Comments:

Blogger Tom Megginson said...

Shitty, offensive, and mistargeted. A trifecta of failure.

10:41 AM  
Anonymous Asia said...

What. Were the Cannes judges all male too?

10:45 AM  
Anonymous Vinnie said...

And in this KITADOL campaign women are ... IRAQ!

http://www.coloribus.com/adsarchive/prints/kitadol-pain-relief-iraq-9005505/

12:27 PM  
Blogger Bock McMillan said...

Male chauvinist pigs!

1:04 PM  
Anonymous Anonymous said...

Insulting your target audience is a bad move.

Unless your target audience is a bunch of male judges at Cannes of course.

1:08 PM  
Blogger Mandy Kerr said...

This won something? Wow. Speechless.

8:13 PM  
Anonymous Anonymous said...

Fucking brilliant. If you are a man and find this offensive you need to go home and shave your pussy.

9:14 PM  
Blogger LogoCop said...

lazy and cliche

9:42 PM  
Anonymous Oo said...

I agree with the first brave, anonymous commenter. Men who find trashy, sexist, unintelligent humour offensive are all less manly in a multitude of ways. I bet
those pussies do pussy stuff like helping their kids with homework and cooking dinner when their wives are in huge amounts of pain. What a bunch of pussies. Right on brave, manly anonymous commenter @ 9:14pm.

9:46 PM  
Anonymous Anonymous said...

As a creative in healthcare, dealing in women's health, and no I'm not condoning chauvinism, but this is what we wish we could say sometimes! Both male and female!

11:10 PM  
Anonymous Anonymous said...

Oo and Anon 9:14.

targeting these products to "manly" men is unbelievably idiotic.
do men in those ads look manly to you? they look more like bunch of losers.
so how is that for "taking it manly"?

9:29 AM  
Anonymous Anonymous said...

Say what you want about me you self righteous douches...it still won at Cannes. How many lions are on your mantle Mr. Sensitive Guy? Get a fucking sense of humor.
-Anonymous 9:14

Oh and by the way "Oo" is JUST as anonymous a handle.

12:22 PM  

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