Friday, June 17, 2011

New "Wall Street Journal" TV spot will save the dying print industry.

Ha—"Gritty" Street Journal. They're about as gritty as a fucking Brooks Brothers store. Anyway, here's my professional review of this commercial: It's OK. By not actually shooting a spot, and only using stills and the iconic WSJ typeface, they're attempting to brand the (dying) physical paper. Bonus: it saved them a shitload on production costs, which should help Rupert Murdoch shit a little easier. Ad agency: McGarry Bowen. Related: here's a round-up of dumb ads by smart newspapers. Related: here's a round-up of bad magazine self-promo ads.


Anonymous English 101 said...

Round-up OF (no need for THE) dumb ads by smart newspapers.

9:33 AM  
Blogger copyranter said...

Thanks. You're (oops, Your) close scrutiny of my hastily banged out bullshit is heroic work.

9:39 AM  

Post a Comment

<< Home