via) A Press Silver Lion. It's promoting pedophilia? Or at the least, statutory rape? It's certainly a skeevy ad, Kia. What do you expect when virtually 100% of the judges are undersexed unattractive men? And I'm assuming it's a produced ad, since Cannes' #1 concern has always been integrity, not profitability. The ad doesn't even visualize the benefit very well. Ha, look at the apple (pussy) juice sluicing out of teacher's mouth. Ad agency: Moma, São Paulo, Brazil. Go jerk off, Brazil.
update: Kia America's response in the comments.
Previous sleazy car ads:
• Used Woman = Used Car.
• Pre-owned girl sells pre-owned BMWs.